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  • TAKE TWO.

    TAKE TWO.

    By Bobby Hundreds

    A couple days ago, MTV followed me around for the day, documenting the story and process behind The Hundreds. It’ll be used later on for a public information campaign that...

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  • BASEDGOD.

    BASEDGOD.

    By Bobby Hundreds

    Lil B isn’t the future of rap. Let me clarify. Yes, he’s the future, but no, this isn’t about rap. B is the anti-musician. He’s deconstructing rap and...

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  • ANOTHER DIMENSION.

    ANOTHER DIMENSION.

    By Bobby Hundreds

    One of our strongest supporters, Mike out in Oslo, Norway, tweeted me over to his blog where he had posted this photograph. That’s our Bullettooth Tony...

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  • HIDDEN TREASURE.

    HIDDEN TREASURE.

    By Bobby Hundreds

    Spent the day with Dylan, Christian, and Cory so far up PCH that we came out its mouth. Fish taco lunch at Neptune’s Net of course.

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  • KEEP IT SIMPLE.

    KEEP IT SIMPLE.

    By Bobby Hundreds

    I had a jam-packed, eventful weekend that went unrealized. Was supposed to attend Supercross in Orange County to see our boy Josh Hansen win, then to

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  • PHOTOGRAPHIC MEMORY.

    PHOTOGRAPHIC MEMORY.

    By Bobby Hundreds

    The Hundreds LA on Rosewood Ave. is holding strong and steady. Don’t take my word for it.. flip through Alexander Spit’s TUMBLR page where he does a bang-up...

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  • AGAINST THE GRAIN.

    AGAINST THE GRAIN.

    By Bobby Hundreds

    I always pass by this building but just realized today that it’s home to Epitaph Records. Epitaph Records is...

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  • ALL OVER.

    ALL OVER.

    By Bobby Hundreds

    I can’t say many of us weren’t taken off guard last year when the A Bathing Ape store closed...

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  • VERY COOL.

    VERY COOL.

    By Bobby Hundreds

    As we gear up to launch The Hundreds Spring 2011 in our stores and authorized stockists, we brought in a special style consultant to help us hone in on some...

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  • MUGSHOTS.

    MUGSHOTS.

    By Bobby Hundreds

    So we have this thing called The Hundreds PhotobooTH in each of our stores, – a touchscreen Mac where you can take your photo and it immediately uploads...

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  • HOME ON THE ORANGE.

    HOME ON THE ORANGE.

    By Bobby Hundreds

    Today, Pat, Micha, and I worked from Pat’s place up in Echo Park or Los Feliz or Silver Lake or wherever. We’re currently designing and building out our Spring and...

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  • KEEP UP!

    KEEP UP!

    By Bobby Hundreds

    ROB third wheels with Amber Rose and Rosa Acosta? Natalia Brutalia and Bagogo in SF for the weekend??

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