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  • THE HUNDREDS PRESENTS :: COOL SHOP, BRO! :: IN4MATION

    THE HUNDREDS PRESENTS :: COOL SHOP, BRO! :: IN4MATION

    By Bobby Hundreds

    The Hundreds holds a long and valued history with In4mation considering it was one of our earliest stockists – definitely within the original ten stores to pick up...

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  • THE HUNDREDS PRESENTS :: COOL STORE, BRO! :: ISLAND SNOW

    THE HUNDREDS PRESENTS :: COOL STORE, BRO! :: ISLAND SNOW

    By Bobby Hundreds

    While we were in Hawaii, we caught up with some of our local stockists holding it down for island fashions. Back in the day, Island Snow was one...

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  • ON REPEAT.

    ON REPEAT.

    By Bobby Hundreds

    Maybe the biggest perk of owning a clothing company is that you don’t ever have to shop for gear, but if you do, you can just dive right into your...

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  • KNOCK YOUR SOCKS OFF.

    KNOCK YOUR SOCKS OFF.

    By Bobby Hundreds

    The homey Drew just lifted the curtain on his new socks company, 40s & Shorties. I’m sure these aren’t gonna last long… Check out their website, which just launched moments...

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  • ROCK AROUND THE BLOCK.

    ROCK AROUND THE BLOCK.

    By Bobby Hundreds

    In 2013, L.A.’s Streetwear community continues to evolve and diversify. You still got the veteran players anchoring the foundation and then you got the next generations capitalizing on the road...

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  • OFFICE MAXED.

    OFFICE MAXED.

    By Bobby Hundreds

    Virgil, Creative Director of DONDA, founder of PYREX, #BEEN #TRILL DJ, RSVP Gallery heavyweight, need I go on? Virgil exploded his Tumblr into the most exclusive, elusive, (and...

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  • EAST MEETS WEST.

    EAST MEETS WEST.

    By Bobby Hundreds

    CLOT and Frank 151 are working on an issue together, so to educate the readers on the brand’s story, they asked me to interview Edison and...

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  • TOP GEAR.

    TOP GEAR.

    By Bobby Hundreds

    Stop by The Hundreds Santa Monica this weekend to pick up the latest offerings from The Hundreds…

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  • KNOCKAROUND GUYS.

    KNOCKAROUND GUYS.

    By Bobby Hundreds

    L.A. guys always speak disparagingly of coastal Orange County but every time I’m down here, I can’t hate. The weather is room temperature with a sunkissed breeze, the food is...

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  • REBLOG :: TOP 10 REASONS I LOVE THSF

    REBLOG :: TOP 10 REASONS I LOVE THSF

    By Bobby Hundreds

    originally posted on October 1, 2010 If any of our stores is rife with symbolism, it’s The Hundreds San Francisco. There are so many hidden secrets and storylines...

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  • SHOP-BY-LOOK

    SHOP-BY-LOOK

    By Bobby Hundreds

    Our latest set of  SHOP-BY-LOOK is now live in the Online Shop!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! In case you couldn’t tell I was being serious.

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  • ON TOP.

    ON TOP.

    By Bobby Hundreds

    So many different sides to SXSW and we do our best to capture as much of it that makes sense with The Hundreds lifestyle. Not just rap, not just punk,...

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