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  • BUZZ BUZZ BUZZ.

    BUZZ BUZZ BUZZ.

    By Bobby Hundreds

    Available on Thursday, May 1. Limited to 100 pieces. Only at: The Hundreds Los Angeles. 7909 Rosewood Ave. Los Angeles, CA 90048 ...

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  • CAR TREK.

    CAR TREK.

    By Bobby Hundreds

    We had some work to do down at New Era today. In Irvine. Which is really, annoyingly far (especially in light of the aforementioned $4.00 gas thing). ...

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  • BLACK OWNED.  KOREAN OWNED.  L.A. OWNED.

    BLACK OWNED. KOREAN OWNED. L.A. OWNED.

    By Bobby Hundreds

    I’m not really sure what prompted me to write about the 1992 L.A. Riots tonight. Maybe it’s the unusually warm weather, or the recent...

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  • OUCH.

    OUCH.

    By Bobby Hundreds

    Dude. This isn’t cool. by bobbyhundreds

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  • BEHIND THE SCENESTEALERS.

    BEHIND THE SCENESTEALERS.

    By Bobby Hundreds

    2 of The Hundreds team riders, Ricky and Rashad, just scored a thorough interview with C’est La Vie online magazine. The views expressed are representative of The Hundreds, except for...

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  • LIFE IN THE FAST LANE.

    LIFE IN THE FAST LANE.

    By Bobby Hundreds

    Dom (Brooklyn Projects) and Braydon (Baker) came and got us for lunch today in his (even) new(er) whip. This guy Deluca drives like he’s got suicidal...

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  • LIVELY.

    LIVELY.

    By Bobby Hundreds

    After posting my reviews on the Kanye experience the other night, I still gotta say that in the big-budget concert realm, that certainly took the cake. But then I got...

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  • WRITING ABOUT WRITING.

    WRITING ABOUT WRITING.

    By Bobby Hundreds

    This morning, I received an advanced copy of “BUYING IN: The Secret Dialogue Between What We Buy and Who We Are,” Rob Walker‘s new...

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  • SUMMERTIME.

    SUMMERTIME.

    By Bobby Hundreds

    photos by vito by bobbyhundreds

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  • SKULL AND SWORD.

    SKULL AND SWORD.

    By Bobby Hundreds

    I thought our neighborhood looked a bit different lately… Last Saturday, Canvas debuted “Skull & Sword,” an art exhibition showcasing the work of the Skull & Sword family...

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  • BANANAS.

    BANANAS.

    By Bobby Hundreds

    It seems like everyone has a decided opinion on the Ape’s move to L.A. Personally, I never thought I’d see A Bathing Ape open up shop so close to home,...

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  • LIVE AND LEARN.

    LIVE AND LEARN.

    By Bobby Hundreds

    I want to thank everyone who came out to USC on a late Tuesday afternoon to hear Ben and I speak about brand-building, the story of The Hundreds, and pursuing...

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